About Diesel

Founded in 1978 by Renzo Rosso in Molvena, Italy, Diesel is an international lifestyle brand, famed for its jeans and casual wear that exude a sense of rugged individualism and urban flair. Diesel's approach to fashion is marked by its willingness to experiment and lead trends rather than follow them, which has helped the brand cultivate a distinctive, youthful rebellion. Diesel's expansion into fragrances in 1996 with the launch of "Diesel" for men and women was a bold move that mirrored the brand's ethos of innovation and non-conformity.

Diesel's fragrances, like its fashion, are designed for those who want to stand out from the crowd. The brand's scents often feature unusual and daring notes, packaged in innovative, eye-catching bottles that break conventional design norms. Diesel's fragrances are made for those who live bravely, love fiercely, and want their scent to be a declaration of their individuality and style.

Diesel Fragrances