About Jovan
Jovan is an American fragrance brand that became iconic in the 1970s and 1980s for its musk oil perfumes. Founded in 1968, Jovan's philosophy was to create scents that evoke sexuality and desire, making a bold statement in the era's fragrance market with its emphasis on musk. The brand achieved massive success with "Jovan Musk," a fragrance that became synonymous with sensuality and became a cultural phenomenon. Jovan's marketing strategies were revolutionary at the time, directly linking fragrance with sexual attractiveness in a way that was groundbreaking and somewhat controversial.
Jovan has since expanded its fragrance line to include a variety of scents, but it remains best known for its musk fragrances. The brand's approach to fragrance, emphasizing personal allure and confidence, has left a lasting impact on the industry. Jovan's ability to blend affordability with a bold marketing message has cemented its status as a staple in the fragrance world, appealing to those looking for scents that are both accessible and evocative.
Jovan Fragrances
![Black Musk by Jovan for Men](/images/perfume/1847-black-musk-jovan.jpg)
Black Musk for Men
Released 2009Black Musk by Jovan for Men, launched in 2009, offers a robust and distinctly masculine fragrance that combines simplicity with...
![Black Musk by Jovan for Women](/images/perfume/1848-black-musk-jovan.jpg)
Black Musk for Women
Released 2009Black Musk by Jovan for Women, also released in 2009, encapsulates a blend of exotic and sensual aromas that evoke...
![White Musk by Jovan for Women](/images/perfume/536-white-musk-jovan.jpg)
White Musk for Women
Released 1981White Musk by Jovan is a floral fragrance for women. It was first released in 1981. The top notes are...
![Sex Appeal by Jovan for Men](/images/perfume/902-sex-appeal-jovan.jpg)
Sex Appeal for Men
Released 1976Sex Appeal by Jovan for Men, launched in 1976, is a robust fragrance that blends traditional appeal with a hint...
![Musk by Jovan for Men](/images/perfume/848-musk-jovan.jpg)
Musk for Men
Released 1973Musk by Jovan for Men is a classic and alluring fragrance that emphasizes musky and woody notes. It opens with...
![Musk by Jovan for Women](/images/perfume/401-musk-jovan.jpg)
Musk for Women
Released 1972Musk by Jovan is a floral fragrance for women. The top notes are bergamot, lemon, lavender, musk, and neroli. The...