About Aramis

Aramis was founded in 1964 as a pioneering brand in the Estée Lauder Companies' portfolio, specifically targeting men's grooming products and fragrances. Named after a character in Alexandre Dumas' classic "The Three Musketeers," Aramis was one of the first major men's scent lines to be sold in department stores. The brand quickly established itself as a symbol of masculinity and sophistication, catering to the needs of men who appreciated luxury and quality in their grooming regimen.

The first fragrance, Aramis Classic, became an instant success due to its bold, leather-based scent that epitomized the confidence and elegance of the modern man. Over the years, Aramis has expanded its fragrance line to include a variety of scents, each maintaining the brand's signature of refined masculinity. Aramis is known for its commitment to quality and tradition, yet it continuously adapts to meet the evolving tastes and preferences of men around the world. The brand's enduring popularity is a testament to its foundational role in defining men's fragrances and grooming products.

Aramis Fragrances