About Dana

Dana is a historic fragrance house that was founded in Spain in 1932 by Javier Serra, a former executive of the Spanish perfume house Myrurgia. The company is named after Danaë, a figure of Greek mythology, symbolizing beauty and elegance. Dana initially gained fame for its luxurious and innovative fragrances, quickly establishing itself as a prestigious name in the perfume industry. The brand's first major success, "Tabu," was launched in 1932 and is known for its exotic and sensual aroma, designed to be the very essence of forbidden scent. "Tabu" was followed by a series of successful fragrances that have become classics in the industry.

Over the decades, Dana has been known for its ability to blend classic scents with modern sensibilities, catering to a diverse and global audience. Despite changes in ownership and relocation, the brand has maintained its commitment to quality, luxury, and innovation in fragrance creation. Dana's portfolio includes a wide range of fragrances that have captured the hearts of generations of users, with scents that range from fresh and floral to deep and musky. Today, Dana continues to be a revered name in the fragrance world, offering scents that appeal to both traditional and contemporary tastes, embodying the brand's long-standing legacy of elegance and creativity.

Dana Fragrances