About Stetson

Stetson is an iconic American brand that originally made its name through the manufacture of hats starting in 1865, by John B. Stetson. The brand's legacy is deeply intertwined with the image of the American West, embodying the spirit of independence, adventure, and rugged individualism. While Stetson hats became symbolic of the American cowboy, the brand eventually expanded its product line to include fragrances, introducing its first cologne, "Stetson," in 1981. This fragrance was designed to capture the essence of the American spirit, characterized by rich, woody notes that evoke the vast landscapes and open skies of the West. The launch of Stetson's fragrance line marked a significant expansion of the brand's identity, from a hat manufacturer to a broader lifestyle brand that now includes a range of men's grooming products.

Stetson's fragrances have since become synonymous with classic American masculinity and have enjoyed enduring popularity. The original Stetson cologne, with its distinctive blend of rich spices, woods, and citrus, has become a classic, setting the standard for the brand's fragrance offerings. Over the years, Stetson has introduced several other fragrances, each continuing the tradition of embodying the American spirit and rugged charm. Despite the evolution of men's fragrances over the decades, Stetson has maintained its status as a staple in American cologne, appealing to those who appreciate traditional, timeless scents that convey strength and independence.

Stetson Fragrances