About Alfred Sung

Alfred Sung is a Canadian fashion designer of Chinese descent, who launched his eponymous brand in Toronto in 1980. Sung is renowned for his clean, elegant, and timeless designs that cater to a modern lifestyle, emphasizing wearability and simplicity. The brand quickly gained recognition for its bridal, evening, and daywear collections, appealing to women seeking sophistication and understated elegance. In 1986, Alfred Sung introduced his first fragrance, "Sung by Alfred Sung," to complement his fashion line. This fragrance was a hit, embodying the same principles of elegance and simplicity that defined his fashion collections. The scent features a harmonious blend of floral and citrus notes, offering a fresh, timeless aroma that appealed to both critics and consumers alike.

Over the years, Alfred Sung's fragrance line has expanded to include several scents, each maintaining the brand's commitment to quality and classic elegance. Sung's fragrances are known for their clean, floral compositions that capture the essence of femininity and grace. The brand's scents have enjoyed success not only in Canada but internationally, cementing Alfred Sung's reputation as a designer who can translate his aesthetic sensibilities across different mediums. Today, Alfred Sung fragrances remain popular for their ability to offer luxury and sophistication at an accessible price point, reflecting the designer's philosophy of making style and quality available to a wide audience.

Alfred Sung Fragrances