About Victorinox

Victorinox is a brand synonymous with Swiss quality and innovation, best known for its Swiss Army knives, which have been a staple of utility and craftsmanship since the company's founding in 1884 by Karl Elsener. The brand's foray into fragrances is a relatively recent extension of its product line, aiming to capture the essence of Swiss precision and functionality in scent form. Victorinox introduced its first fragrance, "Swiss Army," in 1997, offering a fresh, clean aroma that appealed to those seeking a versatile, everyday scent. The fragrance was designed to reflect the brand's core values of reliability, functionality, and versatility, packaged within the iconic Swiss Army design aesthetic.

Victorinox fragrances have since developed a reputation for their straightforward, fresh scents that are both practical and appealing for daily wear. The brand's fragrances, like its other products, are designed with a focus on quality, simplicity, and utility, catering to consumers who appreciate the Swiss approach to design and craftsmanship. Despite the crowded fragrance market, Victorinox Swiss Army has carved out a niche for itself by extending the Swiss Army brand's ethos into the world of perfumery, offering scents that are as functional and reliable as the knives that inspired them.

Victorinox Fragrances