About Byredo

Byredo is a luxury fragrance house founded in Stockholm, Sweden, in 2006 by Ben Gorham, a former professional basketball player turned perfumer. Gorham, of Indian-Canadian descent, was inspired by his cultural heritage and a trip to his mother's hometown in India, leading him to explore the world of fragrance. Byredo's philosophy centers around creating simple, high-quality scents that evoke memories and emotions, reflecting Gorham's minimalist approach and focus on craftsmanship. The brand quickly gained a reputation for its unique, understated fragrances that stand out for their purity and simplicity, with "Gypsy Water" being one of its earliest and most iconic scents. This particular fragrance, with its woody and aromatic notes, perfectly encapsulates the nomadic spirit and the allure of the outdoors that inspired it.

Byredo's product line has expanded beyond perfumes to include candles, leather goods, and accessories, all designed with the same focus on high-quality ingredients and minimalist design. The brand's packaging is notably clean and modern, appealing to a contemporary audience that values both aesthetics and the sensory experience. Byredo has established itself as a significant player in the niche perfume market, with a dedicated following among those who appreciate its artistic approach to fragrance and its ability to capture complex emotions and memories in a bottle. Its scents are often considered as much a personal statement as a reflection of Gorham's unique vision for modern perfumery.

Byredo Fragrances