About Jovoy

Jovoy Paris is a distinguished French perfume house with a history that dates back to 1923, founded by Blanche Arvoy, who sought to create a brand that represented luxury, quality, and elegance. Originally located on Rue de la Paix in Paris, Jovoy earned a reputation for its exquisite fragrances, captivating packaging, and artisanal craftsmanship. The brand was renowned among Parisian high society and was recognized for its innovative approach to perfume creation.

After a period of dormancy, Jovoy was revived in the 21st century by François Hénin, who sought to restore the brand's legacy of unique and luxurious fragrances. Today, Jovoy Paris is celebrated for its curated selection of niche perfumes, offering scents developed by renowned perfumers that draw on the brand's rich heritage while appealing to contemporary tastes. Jovoy's flagship store in Paris serves as a beacon for perfume aficionados, housing an impressive collection of niche fragrances alongside its own creations, embodying the brand's commitment to quality, exclusivity, and the art of perfumery.

Jovoy Fragrances