About Hummer

The Hummer fragrance line, inspired by the rugged, robust, and iconic Hummer vehicles, is an extension of the brand's adventurous and outdoorsy image into the realm of personal scents. Though Hummer vehicles were originally designed by AM General Corporation as military utility vehicles, their civilian versions gained popularity in the late 1990s and early 2000s for their size, power, and off-road capability. The Hummer brand ventured into fragrances as a way to encapsulate the essence of the lifestyle associated with its vehicles, aiming to appeal to men who admired the durability and masculine presence of the Hummer.

Introduced in 2004, the first Hummer fragrance was designed to convey the same sense of adventure and ruggedness as the vehicles. The scents developed under the Hummer brand are characterized by fresh, aromatic, and woody notes, designed to embody the spirit of the outdoors and the freedom of the open road. Despite the discontinuation of Hummer vehicles in 2010 by General Motors (which had acquired the brand in 1999), the fragrance line continues to attract those drawn to the brand's legacy of strength and exploration. The Hummer fragrances, much like the vehicles, stand for a bold and unmistakable presence, offering a sensory expression of the brand's unique identity.

Hummer Fragrances