About Hollister

Hollister Co., often known as Hollister, is an American lifestyle brand owned by Abercrombie & Fitch Co. Launched in 2000, the brand was conceptualized to appeal to teenagers and young adults with its casual, Southern California-inspired apparel, including its venture into fragrances. Hollister's fragrances, introduced shortly after the brand's inception, are designed to complement its youthful, laid-back clothing line, embodying the essence of the SoCal beach lifestyle. The fragrances are known for their fresh, airy scents that evoke the carefree vibe of a summer day on the California coast.

Hollister's approach to fragrances has been to create accessible, easy-to-wear scents that resonate with its target demographic. The brand's fragrances, including popular titles like "Wave" for men and women, have become staples for those seeking a casual yet distinctive scent. With packaging and marketing that reflect Hollister's beach-themed aesthetic, the fragrances have successfully extended the brand's reach beyond apparel, offering a sensory dimension to the Hollister lifestyle. The continued popularity of Hollister fragrances underscores the brand's ability to capture the spirit of youth and adventure.

Hollister Fragrances