About Armaf

Armaf is a relatively new player in the fragrance market, part of Sterling Parfums, a division of the UAE-based Sterling Group. Since its establishment in 2014, Armaf has gained a reputation for offering high-quality, luxury-inspired fragrances at a more accessible price point. Known for its extensive range of scents that appeal to both men and women, Armaf's products are often seen as affordable alternatives to more expensive designer fragrances. The brand has made a significant impact in the perfume industry by balancing quality with cost-effectiveness, making it a popular choice among consumers who seek premium scents without the premium price tag.

Armaf's strategy involves the creation of perfumes that have similar olfactory characteristics to well-known designer fragrances, which has allowed them to tap into established markets with ease. Despite being a newer brand, Armaf has established a strong presence in international markets, particularly in the Middle East and India, where its products are highly sought after for their durability and sophisticated scents.

Armaf Fragrances