About Yves Saint Laurent

Yves Saint Laurent (YSL), founded in 1961 by the Algerian-born French fashion designer Yves Saint Laurent and his partner Pierre Bergé, is one of the most significant and influential fashion houses of the 20th and 21st centuries. Based in Paris, France, YSL is celebrated for revolutionizing the fashion industry by introducing the tuxedo suit for women, known as Le Smoking, in 1966. This groundbreaking design epitomized the brand's enduring themes of gender fluidity, empowerment, and sophistication.

YSL's foray into the fragrance market has been equally pioneering, with the launch of its first women's fragrance, Y, in 1964, followed by the iconic men's scent Pour Homme in 1971. One of the most famous YSL fragrances, Opium, introduced in 1977, sparked controversy for its name and advertising campaign but became a monumental success, symbolizing the brand's penchant for pushing boundaries and embracing boldness and exoticism.

YSL is known for its luxurious, provocative, and elegantly rebellious aesthetic, both in its fashion lines and fragrances. The brand's fragrances, like its fashion collections, are designed to convey a sense of audacity, luxury, and avant-garde style. With a reputation for innovation, YSL remains at the forefront of the industry, continuing to influence fashion and fragrance trends with its distinct blend of elegance, youthful energy, and edge.

Yves Saint Laurent Fragrances