About Fred Hayman

Fred Hayman, often referred to as "Mr. Beverly Hills," was a pivotal figure in transforming Beverly Hills into a luxury shopping destination. His boutique, Giorgio Beverly Hills, opened in 1961 and quickly became a hotspot for celebrities and the elite, renowned for its opulence and the yellow and white striped awning. In 1981, Hayman introduced the Giorgio Beverly Hills perfume, which became synonymous with luxury and exclusivity and was one of the first fragrances to be advertised nationally through mail-order. It was famously known for its bold, distinct scent and its equally conspicuous yellow and white packaging.

The success of Giorgio established Fred Hayman as a notable name in the fragrance industry, leading to further releases that maintained the brand's reputation for luxurious, sophisticated scents. His impact on Beverly Hills and the fashion industry is legendary, making him not just a successful businessman but a cultural icon who helped define a certain era of American luxury.

Fred Hayman Fragrances