About Sean John

Sean John is a fashion and lifestyle brand founded by Sean "Diddy" Combs in 1998. The brand became an instant symbol of urban culture and style, embodying Combs' larger-than-life persona and entrepreneurial spirit. Sean John initially focused on high-end streetwear, blending urban fashion with luxury sensibilities. Over the years, it expanded into a variety of lifestyle products, including fragrances, which have become a significant part of the brand’s legacy. Sean John fragrances are often noted for their boldness and sophistication, targeting a diverse range of consumers who appreciate both high fashion and street culture.

The first fragrance by Sean John, Unforgivable, was launched in 2006 and was an immediate success, capturing both critical acclaim and consumer attention. The scent, a blend of citrus, amber, and tonka bean, was praised for its seductive and sophisticated profile. Over the years, Sean John has released several other popular fragrances, such as I Am King and 3AM, all of which reflect Combs’ flair for luxury and bold style statements. The fragrances by Sean John are well-received in both the celebrity and designer fragrance markets, known for their long-lasting, high-quality compositions. The brand remains a strong player in the world of fashion and fragrance, with a reputation for quality and trendsetting designs.

Sean John Fragrances