About The 7 Virtues

The 7 Virtues is a Canadian-based fragrance brand founded by social entrepreneur and activist Barb Stegemann in 2010. The brand is deeply rooted in the concept of creating positive social impact through ethical sourcing of ingredients and promoting peace. Stegemann was inspired to start The 7 Virtues after her best friend, a soldier, was severely injured in Afghanistan. She wanted to help rebuild war-torn communities by sourcing essential oils from farmers in countries like Afghanistan, Rwanda, Haiti, and the Middle East. The 7 Virtues is known for its "peace perfumes," which combine the luxurious art of fragrance with the ethical mission of supporting farmers in nations affected by war and poverty.

The brand quickly gained attention for its unique approach to both perfumery and social enterprise. Each fragrance tells a story of resilience, sustainability, and ethical sourcing, using ingredients like orange blossom from Afghanistan and rose oil from the Middle East. The 7 Virtues has earned widespread recognition, including appearances on television programs like Dragon's Den (the Canadian version of Shark Tank), and has a loyal following due to its commitment to fair trade practices and eco-conscious products. The fragrances themselves are celebrated for their purity, long-lasting scents, and ability to connect consumers to the deeper mission of the brand. Today, The 7 Virtues fragrances can be found in major retailers like Sephora, where they appeal to a growing demographic of consumers interested in luxury with a conscience.

The 7 Virtues Fragrances