About Phlur

Phlur is an American fragrance brand that was founded in 2015 by Eric Korman, a former president of Ralph Lauren. Phlur is well known for its innovative approach to perfumery, focusing on transparency, sustainability, and clean ingredients. The brand became one of the leaders in the clean fragrance movement, with a strong emphasis on ethical sourcing and eco-friendly packaging. Phlur’s appeal lies in its commitment to creating luxury scents that are cruelty-free, vegan, and formulated without harmful ingredients such as parabens, phthalates, or synthetic dyes. Phlur's fragrances are often praised for their unique compositions and minimalist aesthetic.

Phlur initially made waves by offering a direct-to-consumer model and utilizing a unique strategy that allowed customers to sample fragrances from the comfort of their homes before making a purchase. The brand also gained attention for incorporating environmental consciousness into every part of its production process, from using sustainable materials in packaging to supporting responsible sourcing of ingredients. Phlur's fragrances are gender-neutral, aligning with modern trends of inclusivity and personal expression in perfumery. Phlur was relaunched in 2022 under new ownership and creative direction with additional fragrances, continuing its mission of clean, luxurious scents for conscious consumers.

Phlur Fragrances