About Maurer & Wirtz

Maurer & Wirtz is a historic fragrance house founded in 1854 in Stolberg, Germany, by Michael Maurer and Andreas Wirtz. Originally starting as a soap manufacturing company, Maurer & Wirtz has grown into one of the most well-known names in the world of European perfumery, particularly for its classic fragrances. The company has a long-standing heritage of over a century and has been passed down through multiple generations of the Wirtz family. Today, it is recognized for producing a diverse range of fragrances, toiletries, and personal care products.

Maurer & Wirtz is perhaps best known for its flagship fragrance, Tabac Original, launched in 1959. Tabac Original has achieved legendary status, especially among men’s fragrances, for its distinctive aromatic and woody scent. This fragrance is often associated with a timeless, masculine appeal and is widely popular in both Europe and international markets. Maurer & Wirtz also owns a variety of other brands, including 4711, another iconic fragrance line, which is known for its classic Eau de Cologne, often regarded as one of the oldest still-produced fragrances in the world. The company's reputation is built on its ability to balance tradition with modernity, maintaining classic scent profiles while innovating within the fragrance industry.

Maurer & Wirtz Fragrances