About Benetton

The Benetton Group is an Italian fashion brand that was founded in 1965 by the Benetton family. The brand gained international recognition for its colorful knitwear and provocative advertising campaigns, which often featured socially and politically charged themes. Benetton's approach to marketing, under the creative direction of Oliviero Toscani, challenged norms and sparked conversation, making the brand a household name in the 1980s and 1990s.

In addition to its clothing line, Benetton has a range of fragrances known for their youthful, vibrant spirit, which aligns with the brand's fashion identity. The fragrances are designed to appeal to a younger audience, offering fresh and energetic scents that embody the brand's commitment to diversity and inclusivity.

Benetton's fragrances, like its fashion collections, are characterized by their affordability and accessibility, making them popular among consumers looking for quality scents at an accessible price point. The brand's reputation for challenging the status quo and promoting social causes extends into its fragrance line, which is seen as an extension of Benetton's broader cultural and social engagement.

Benetton Fragrances