About Elizabeth Arden

Elizabeth Arden was an innovator in the field of women's cosmetics, establishing her company in 1910 in New York City. The brand quickly became synonymous with luxury, elegance, and an empowering approach to beauty. Elizabeth Arden was a pioneer in developing the "Total Look" concept, where makeup coordinates with the wearer's clothing, a practice that has become standard in the cosmetics industry.

Elizabeth Arden's foray into fragrances was marked by the launch of Blue Grass in 1934, a fragrance that remains a classic. The brand's fragrances are known for their classic femininity and timeless appeal, often featuring floral and fresh notes that appeal to a wide range of women. Elizabeth Arden's fragrances, like their skincare and makeup, are designed with an emphasis on enhancing the natural beauty and confidence of the wearer.

The company has a reputation for innovation, not only in beauty products but also in its commitment to women's rights and welfare. Elizabeth Arden herself was involved in supporting women's suffrage, famously providing red lipstick to the suffragettes. Today, the brand continues to be celebrated for its quality skincare, makeup, and fragrances, offering products that embody the legacy of its founder's vision for empowering women through beauty.

Elizabeth Arden Fragrances