Hugo Now by Hugo Boss, introduced in 2020, is a vibrant call to adventure and immediacy. Zesty lemon and spicy cardamom open the scent, leading to an unexpectedly fresh heart of watery tones, ice, mint, and lavender, capturing the essence of a new day. The base of Haitian vetiver grounds the fragrance in a rich, earthy finish. Hugo Now is a fragrance for the man who seizes the moment, embodying freshness and the promise of new beginnings.
Occasions to Wear
Our recommendations for occasions to wear each fragrance... what's this?Daytime, Summer, Spring, Casual, Sporty & Active, Travel & Vacation
The invigorating blend of Lemon Zest and Cardamom, combined with refreshing Watery Tones, Ice, and Mint, makes this fragrance a perfect choice for Daytime wear during the Spring and Summer months. Its light, fresh, and uplifting aroma is ideal for Casual outings and embodies the energy required for Sporty & Active pursuits. The inclusion of Lavender adds a touch of relaxation, making it a great companion for Travel & Vacation, offering a sense of freshness and adventure.
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Price Comparison
DisclaimerEau De Toilette
| Product | Size | Price | Merchant |
|---|---|---|---|
| EDT Spray | 75ml/2.56oz | $60.50 | Strawberrynet |
Uncategorized Products
| Product | Size | Price | Merchant |
|---|---|---|---|
| EDT (Tester) | 4.2 oz | $56.39 ($47.93*) | FragranceX |
| EDT (Tester) | 4.2 oz | $65.90 ($52.72*) | Perfume.com |