About Giorgio Beverly Hills
Giorgio Beverly Hills is an American brand that epitomizes the glamour and luxury of the Los Angeles lifestyle. Founded in 1961 by Fred Hayman and George Grant, the brand started as a boutique on Rodeo Drive in Beverly Hills, long before the street became the iconic shopping destination it is today. Giorgio Beverly Hills was known for its distinctive yellow and white striped awning and became a trendsetting place, attracting celebrities and the social elite with its exclusive fashion offerings and luxurious ambiance.
In 1981, Giorgio Beverly Hills ventured into the fragrance world with the launch of its signature scent, Giorgio, a bold, opulent, floral fragrance that became synonymous with the extravagance of the 1980s. The fragrance was a groundbreaking success, partly due to its innovative marketing strategies, which included the then-novel concept of scent strips in magazines. Giorgio Beverly Hills' fragrances have since become emblematic of the brand's luxurious, bold, and glamorous identity, with a range of scents designed to capture the essence of Beverly Hills' opulent lifestyle.
Giorgio Beverly Hills holds a special place in the history of American luxury and fragrance, credited with introducing the concept of the lifestyle brand into the fashion and fragrance industries. Despite changes in ownership and the evolution of the brand over the years, Giorgio Beverly Hills continues to be celebrated for its contributions to the fragrance industry, embodying the sun-drenched glamour and luxury of Beverly Hills.
Giorgio Beverly Hills Fragrances
![So You by Giorgio Beverly Hills for Women](/images/perfume/491-so-you-giorgio-beverly-hill.jpg)
So You for Women
Released 2002So You by Giorgio Beverly Hills, launched in 2002, is a fragrance that encapsulates a blend of classic and modern...
![Giorgio Aire by Giorgio Beverly Hills for Women](/images/perfume/256-giorgio-aire-giorgio-beverly-hill.jpg)
Giorgio Aire for Women
Released 1996Giorgio Aire by Giorgio Beverly Hills for Women is a fresh and vibrant fragrance that captures the essence of a...
![Wings by Giorgio Beverly Hills for Women](/images/perfume/537-wings-giorgio-beverly-hills.jpg)
Wings for Women
Released 1992Wings by Giorgio Beverly Hills is a floral fragrance for women. It was first released in 1992. The top notes...
![Red by Giorgio Beverly Hills for Women](/images/perfume/453-red-giorgio-beverly-hills.jpg)
Red for Women
Released 1989Red by Giorgio Beverly Hills is a floral fragrance for women. The top notes are cherry, osmanthus, ylang-ylang, orange blossom,...
![Giorgio by Giorgio Beverly Hills for Women](/images/perfume/257-giorgio-beverly-hill-giorgio-beverly-hill.jpg)
Giorgio for Women
Released 1981"Giorgio" by Giorgio Beverly Hills, launched in 1981, is a fragrance that encapsulates the glamour and luxury of California's Beverly...