About Giorgio Beverly Hills

Giorgio Beverly Hills is an American brand that epitomizes the glamour and luxury of the Los Angeles lifestyle. Founded in 1961 by Fred Hayman and George Grant, the brand started as a boutique on Rodeo Drive in Beverly Hills, long before the street became the iconic shopping destination it is today. Giorgio Beverly Hills was known for its distinctive yellow and white striped awning and became a trendsetting place, attracting celebrities and the social elite with its exclusive fashion offerings and luxurious ambiance.

In 1981, Giorgio Beverly Hills ventured into the fragrance world with the launch of its signature scent, Giorgio, a bold, opulent, floral fragrance that became synonymous with the extravagance of the 1980s. The fragrance was a groundbreaking success, partly due to its innovative marketing strategies, which included the then-novel concept of scent strips in magazines. Giorgio Beverly Hills' fragrances have since become emblematic of the brand's luxurious, bold, and glamorous identity, with a range of scents designed to capture the essence of Beverly Hills' opulent lifestyle.

Giorgio Beverly Hills holds a special place in the history of American luxury and fragrance, credited with introducing the concept of the lifestyle brand into the fashion and fragrance industries. Despite changes in ownership and the evolution of the brand over the years, Giorgio Beverly Hills continues to be celebrated for its contributions to the fragrance industry, embodying the sun-drenched glamour and luxury of Beverly Hills.

Giorgio Beverly Hills Fragrances