About Fenty

Fenty is a newer entrant to the fragrance world, established by the globally recognized artist and entrepreneur Rihanna. While Fenty is more widely known for its groundbreaking contributions to the beauty industry with Fenty Beauty, launched in 2017, the brand expanded into fragrances with the launch of its first perfume, Fenty Eau de Parfum, in 2021. Rihanna's aim with Fenty Fragrance, like with her beauty line, was to create something that resonates with a wide audience, emphasizing inclusivity and personal expression.

The Fenty fragrance quickly garnered attention for its complex blend of spicy and sweet notes, designed to be worn by individuals of any gender. Housed in an elegant, amber-toned bottle, the scent reflects Rihanna's personal memories and places she cherishes, offering a deeply personal touch that's become a hallmark of the brand. Fenty operates out of the United States and has made a significant impact in a short time, promising more innovative releases in the future.

Fenty Fragrances